![]() ![]() It's free to mint and easy to access through a never-been-done live minting experience and shows our commitment to the Pepsi Mic Drop platform and desire to create new experiences for music fans everywhere. "This collection is built to be broadly accessible to music fans who want to capture a piece of history from this year's 2022 Billboard Music Awards. "Pepsi has a deep-rooted heritage in music, so our partnership with Billboard to create the Pepsi Mic Drop x Billboard Music Awards 'Winners' Club' NFT Collection is a great reflection of our ongoing desire to connect with fans that share our unapologetic love of music," said Todd Kaplan, Chief Marketing Officer, Pepsi. QR CODE is a registered trademark of Denso Wave Incorporated. While the honor is presented live during the telecast, fans can look out for the QR code driving them to the Billboard ChartStars drop to redeem the exclusive "Pepsi Mic Drop Moment" collectible featuring the honoree for a limited time during the show. One additional exclusive drop will feature the Pepsi Mic Drop Moment, a brand-new honor from Pepsi celebrating one artist or group who has achieved huge success on the Billboard charts this year. The exclusive NFTs aren't limited to the existing Billboard Music Award categories, though. ![]() Fans can get in on the action and learn how to redeem the "Winners Club" NFT Collection all night long by following Pepsi, Billboard and BBMAs on all social channels and visiting. As each award is announced live during the show, a custom digital collectible will unlock in real time, available for free minting for only 20 minutes, rewarding hardcore Billboard Music fans with epic, one of a kind NFTs celebrating this year's awards. The Pepsi Mic Drop x Billboard Music Awards "Winners' Club" NFT Collection will mark the first time music fans will be able to take home a piece of the Billboard Music Awards via Billboard ChartStars, built on a leading eco-friendly Flow blockchain. ![]() Score a Free "Winners' Club " NFT DURING the Show Additionally, the telecast will feature a brand-new " Pepsi Mic Drop Moment" honoring one artist or group that has earned unique success on the Billboard Hot 100, continuing the Pepsi brand's rich legacy in working with and supporting musicians. The groundbreaking Pepsi Mic Drop x Billboard Music Awards "Winners' Club " NFT Collection, available through the Billboard ChartStars platform, is a limited-edition digital collectible collection created for the "2022 Billboard Music Awards" (BBMAs) that gives fans the opportunity to claim NFTs in real-time as awards are announced throughout the show. PURCHASE, N.Y., /PRNewswire/ - Today, Pepsi announced a first-ever innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for fans to engage with live entertainment. The Awards and Live Minting Kick Off Sunday, May 15 at 8 P.M. “We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge and presented equitably as an inclusive and accessible opportunity for anyone to experience the exciting world of NFTs.The Pepsi Mic Drop x Billboard Music Awards "Winners' Club" NFT Collection Gives Fans The Chance To Score Free NFTs Celebrating Each Award Throughout the Show, Plus the Brand-New "Pepsi Mic Drop Moment" “Pepsi has always been a brand with a strong heritage in music and pop culture, so it’s only fitting for us to bring that legacy into the new world of NFTs with a ‘mic drop’ of epic proportions,” said Todd Kaplan, Pepsi’s Vice President of Marketing. Currently, the collection is only available for US residents due to “tax purposes”. The NFTs will then be able to buy, sell and trade on the users’ marketplace of choice. The waitlist opens Friday December 10 at 12pm EST, with approved users able to mint two days later on Tuesday, December 14 at 12.30pm EST. Details in the thread below □ /JS9Qu51yGmĪdditionally, to ensure an “equitable experience” and more manageable gas fees for minters, Pepsi has implemented a waitlist to ensure fair participation in the collection. Introducing Pepsi Mic Drop – our genesis #NFT collection. ![]()
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